AdGuy Copywriting & Creative Services

Who is the "AdGuy?"

Clients

What Can I Do
For You?

Services

Work

Contact

Who Is The "AdGuy?"

I'm John Renz, an award-winning copywriter and creative director who’s worked with, and led, ad agencies and corporate creative groups, handling some of the most respected, well-known brands in the world. In my more than 15 years in the advertising business, some of the more notable positions that I've held include:

Advertising & Creative Director for the Interactive Publishing unit of Dow Jones, spearheading global advertising and marketing communications initiatives for Dow Jones Interactive (now Factiva), The Wall Street Journal Online, Barron's Online, and The Wall Street Journal Radio Network.
Director of Marketing Communications for MetLife Securities, leading the promotional activities for the broker-dealer division of MetLife, one of the world's largest and most respected insurance and financial services companies.
Director of Marketing for Martindale-Hubbell, publisher of the world's largest and most respected legal directory.
Copywriter and/or Creative Director for several boutique advertising agencies, handling clients such as Lionel Kiddie City, Johnson & Johnson, New York Life Asset Management, Brother International, and Okidata.

I’m in the business of providing quality creative solutions to business problems. And I do it reliably, quickly and cost-effectively.

The “Three ‘Rs’ of Advertising”^©
To convey my philosophy, I've created the “Three ‘Rs’ of Advertising”: To be effective, the message must be Relevant, Robust, and Real. It must be relevant to the audience, or they won’t care. It must be robust, or the audience won’t notice. And it must be real, or they won’t believe it. To achieve all three elements, I create highly interactive client relationships that carefully balance my expertise in messaging and positioning with the client’s in-depth knowledge of product and audience to create the most powerful communications possible.

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Clients

Some of the world-class companies that I have at one time, or continue to work with, include:

Dow Jones

The Wall Street Journal

MetLife Securities

MetLife Bank

Fedders

New York Life Asset Management

Johnson & Johnson

Chamonix

PDI

And lots of other brands you’ve heard of (plus some you haven’t)

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What Can I Do For You?

Create ads that get attention and make the phones ring.

Write letters to prospect for business.

Develop brochures that inform.

Generate press releases that raise awareness.

Produce the marketing material you need to build your business.

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Services:

• Ads (print, TV, radio, Web)

• Brochures (corporate, product, sales)

• Booklets

• Press Releases

• Fact Sheets

• Media Kits

• Direct Marketing

• Web Sites (content & design)

• E-Mail Marketing

• Training Manuals

• Newsletters

• Letters (sales, query)

• Technical Writing

• Investor Relations Materials

• Speeches

• Presentations & Scripts

• Ghostwriting (articles, columns, proposals)

• HR/Employee Manuals

• Bill Stuffers

• Scripts (audio/video)

• And Just About Anything Else You Need!

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Want to See My Work?
Check out the pages that show my Print work, Web work, Radio & TV work

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To discuss a project, please contact me.