AdGuy Copywriting & Creative Services

Below is a general sampling of the types of print work I've done. Click on the category to link right to that group. If there's something you don't see, please contact me and I'll be happy to get something to you.

Ghostwriting

Client: Return Path
Story: Sign Me Up! is a book that I had the pleasure of ghostwriting/editing. This remarkable, first-of-its-kind book details exactly how to plan, plot, write, and deliver a winning e-mail newsletter campaign. Using all of Return Path's content, guidance, and expertise, I was thrilled to help create this great business book.

Sorry, but there's no downloadable .PDF here. If you want to learn its valuable secrets, you'll have to buy a copy of the book by going here (you can even download a complimentary first chapter). And when you buy a copy, you'll not only get smarter about email marketing, but you'll improve your karma because for each book sold, 10% of the purchase price will be donated to The Accelerated Cure Project for Multiple Sclerosis.

Client: Starseed Yoga & Wellness Center
Story: Heard of yoga? Lots of bending and stretching, right? Well it can do a lot more than help you touch your toes. In fact, it helped a lady named Sandra overcome Hepatitis C. Starseed is a client of mine and I had the priviledge of interviewing Sandra Springer for this article that ran as a feature in the first-ever international monthly yoga magazine: Yoga Magazine.

Download the .PDF and read this story. Then go to Starseed and learn more about yoga.

	Client: The Wall Street Journal Interactive Edition Media: Global editions of The Wall Street Journal, The New York Times, The Washington Post, AdAge, and AdWeek, among others. Story: While the design was originally created by an outside agency, the agency soon dropped the ball. I picked it up and carried the creative for the campaign for more than a year. View the .pdf.
	Client: Dow Jones News/Retrieval Media: Global editions of The Wall Street Journal, Investor's Business Daily, Fast Company, CIO, and more. Story: Campaign created to target a business audience. View the .pdf.
	Client: Dow Jones Interactive Media: None Story: This ad was a radical departure for Dow Jones. It was lauded by product management, but senior management balked at such an in-your-face approach and pulled the campaign at the last minute. View the .pdf.
	Client: Dow Jones Interactive Media: Global editions of The Wall Street Journal, Fast Company, CIO, and more. Story: Created to target the large corporate enterprise audience, this ad was part of a series which featured the logos of some of the most well-recognized companies which used this direct-to-desktop news and information service. View the .pdf.
	Client: Dow Jones Interactive Media: Industry publications targeting the information professional community. Story: This ad was created to promote Dow Jones Interactive to information professionals, including corporate librarians, researchers, and professional searchers. View the .pdf.
	Client: Dow Jones/Reuters Business Interactive Media: Global editions of The Wall Street Journal, Financial Times, Fast Company, CIO, and more. Story: Dow Jones and Reuters launched a joint-ventured which combined Dow Jones Interactive and Reuter Business Briefing, two corporate news and information services. This ad followed the announcement of the joint-venture and was created to explain how the joint-venture would benefit existing subscribers to each service. View the .pdf.
	Client: The Wall Street Journal Radio Network/Work & Family Program Media: Radio & Records Magazine and The Wall Street Journal. Story: The Wall Street Journal Radio Network launched its first long-format original radio program based on The Wall Street Journal's popular "Work & Family" column, written by Sue Schellenbarger. Just like the weekly column, this two-hour phone-in discussion program--hosted by Schellenbarger--dealt with the tricky task of balancing work and family issues. Targeting program managers at radio stations across the U.S., this successful campaign encouraged inquiries about airing this show on their station. View the .pdf
	Client: Elizabethtown Gas Media: The New York Times, Newsday, The New York Post, The Star-Ledger, and other regional dailies. Story: At a time when utility costs were skyrocketing in New York City and Long Island, Elizabethtown Gas, a New Jersey utility, offered extensive incentives for New York businesses looking to relocate to New Jersey to take advantage of lower utility costs. The campaign featured actual companies who already made the move. This ad featured a trade show booth and display company that made the smart financial move from NYC to the NJ suburbs. View the .pdf.
	Client: New York Life Asset Management Media: Plan Sponsor Magazine. Story: In the early 1990s, the popularity of company-sponsored 401(k) programs was fast on the rise. There was also a strong push by the SEC to hold companies legally responsible for providing plan participants with adequate instruction on how to properly invest their 401(k) savings. New York Life Asset Management was the first company of in its class to provide in-depth educational seminars and instruction to employees at companies that offered a NYLife 401(k) plan. This campaign emphasized NYLife's unique selling proposition of providing investment education. View the .pdf.
	Client: Return Path Media: 2004 DMA Conference Program. Story: Return Path is a company that specializes in email optimization. In other words, they teach companies how to use email as an effective marketing vehicle. Getting the list right. Getting the message right. Getting it delivered. This ad uses a running dialogue as both headline and graphic to drive home the key messages that marketers have with email marketing initiatives. View the .pdf
	Client: Return Path/NetCreations Media: DM News Story: NetCreations is the industry-leading email list manager. Their quality is evident by the fact that not only are they the exclisive list managers for some of the top Web sites and list owners in the world, but they were the creators and patent-owners of double-opt-in email registration. That means that everyone who is on their lists really wants to be there. That's a powerful advantage. In the summer of 2004, Return Path, a prior client purchased NetCreations as part of their expanding offering of email opimization services. View the .pdf
	Client: Return Path Media: B2B Story: There is no e-marketer in the world today that can offer the targeting that Return Path can. Name your industry. Name your function. They've got them. They're the best. That said, this as boasts the targettng capabilities of this powerhouse. View the .pdf

	Client: Johnson & Johnson Story: In the early 1990s, corporations began to offer more ways to help their employees balance their work and family demands. As part of this push, J&J created a state-of-the-art child care center at their world headquarters in New Brunswick, NJ. This brochure was created to provide J&J employees, prospective job candidates, and outside media with details about the center. View the .pdf.
	Client: Dow Jones Story: Dow Jones Interactive Publishing offered a service called "DowVision," a corporate news and information service that "pushed" relevant news to desktops throughout a corporation. This brochure was created to serve as the primary sales tool used by the worldwide field salesforce to sell this complex--and expensive--news and information service. View the .pdf.
	Client: Dow Jones Story: Dow Jones Interactive Publishing offered a service called Dow Jones News/Retrieval (later, Dow Jones Interactive, now Factiva) a corporate news and information service. This brochure was created to serve as a fast, easy-to-carry sales tool to be used to promote the service to prospects. View the .pdf.
	Client: Dow Jones Story: Dow Jones Interactive Publishing offered a cutting-edge product called the Dow Jones Intranet Toolkit, a set of Web-based tools that a company could use to customize the way news and information is delivered from Dow Jones to the company intranet. This brochure was created to serve as both a stand-alone and a by-salesperson tool. View the .pdf.
	Client: Dow Jones Interactive Publishing International Story: This brochure was created for use by the Dow Jones Interactive Publishing's European and Asian sales forces. In addition to being a sales tool that was well-received by both sales representatives and prospects alike, this brochure won a first-place award for marketing excellence at the European Information Professional 1996 National Conference, held in London. View the .pdf.
	Client: MetLife Securities, Inc. Story: The broker-dealer arm of MetLife offers a variety of investment accounts. Among them is the MetLife Asset Management Account. Part of an overall sales kit, this "slim-jim" was developed as a major prospecting piece to be used by the U.S. sales force. Due to certain restrictions, the .PDF of this document cannot be downloaded. Please contact me to receive a sample.
	Client: MetLife Securities, Inc. Story: The broker-dealer arm of MetLife offers a variety of investment accounts. Among them is the MetLife Advisory Plan Service, an advisory account. Part of an overall sales kit, this 4-page insert was developed as a the product brochure that accompanied the account opening packet. Due to certain restrictions, the .PDF of this document cannot be downloaded. Please contact me to receive a sample.
	Client: MetLife Securities, Inc. & MetLife Bank Story: As part of a chairman's initiative, MetLife Securities and MetLife Bank teamed up to create and offer the MetLife Financial Services Account, a "blended" account that combined investment capabilities with the stability of a federally-insured bank account. This "slim-jim" brochure was created to both introduce and promote the MetLife Financial Services Account. View the .pdf.

	Client: The Wall Street Journal Interactive Edition Story: Heading into the one-year anniversary of the The Wall Street Journal Interactive Edition, this piece was created as a one-time effort to boost subscriptions and ensure that the projected number of subscriptions would be surpassed. View the .pdf.
	Client: The Wall Street Journal Interactive Edition Story: This campaign was created as a way to sell The Wall Street Journal Interactive Edition to media buyers as a sound investment of their clients' media dollars. Each piece in this campaign supplied the media buyers a particular piece of substantial socio/demographic information that they could, in turn, use to sell advertising space in The Wall Street Journal Interactive Edition to their clients. This piece focused on household income. View the .pdf.
	Client: The Wall Street Journal Interactive Edition Story: Another piece in the above campaign, this one focusing on education. View the .pdf.
	Client: New York Life Asset Management Story: As part of NYLife's overall employee investment offerings was the Rollover IRA/Annuity program. Because the program was offered to exiting/retiring employees at no cost to the employer and served as an asset-retention program for NYLife, it was positioned as a true "feel-good" program to offer. This mailer was created and mailed to HR decision-makers across the U.S. View the .pdf.
	Client: RennerBrown Story: RennerBrown is a firm that is an IT consultant and an IT employment agency. Based on a strong track record, and great word-of-mouth, RennerBrown posted many years of solid growth. This self-mailing "slim-jim" brochure was the company's first foray into formal marketing literature. View the .pdf.

	Client: Dow Jones Story: To help sell Dow Jones' corporate news and information services to companies throughout the world, in-depth case studies were generated highlighting how well-known clients use Dow Jones services. This case study focused on the software/IT industry and features Microsoft. View the .pdf.
	Client: Dow Jones Story: Another in the above series, this case study focused on the manufacturing industry and features 3M. View the .pdf.

	Client: Dow Jones Media: Sales sheet/fact sheet Story: Dow Jones Interactive was a Web-based corporate news and information service that could be sold as a whole, or in pieces. Because flexibility was needed by the sales force, individual sales sheets were created to highlight different particular areas of the service so that a sales person could tailor their presentation based on the needs of the prospect. View the .pdf.
	Client: Dow Jones Media: Technical guide Story: Dow Jones Interactive offered a portfolio of corporate news and information services that relied on technology as the mode of delivery. Because the sales force continually ran into instances where various aspects of relevant technology would need to be explained--particularly to members of senior management--a "Tech Guide" was created. The guide was written to explain not only Dow Jones's technologies, but other technologies that were relevant to the products and services. This oft-requested guide was distributed prior to presentations as a way to introduce necessary concepts to all parties involved. View the .pdf.
	Client: Dow Jones Media: Technical guide Story: Due to the overwhelming success of the Dow Jones Interactive Tech Guide (above) this guide was created to detail the technologies surrounding the Dow Jones Intranet Toolkit. This guide was written in a more technical manner, since it dealt with much more cutting-edge technologies, and the decision-makers in the process tended to have a more thorough understanding of various technologies. View the .pdf.